Case study · Property / Real estate

FIREWEB × Redfords Properties

Redfords
Properties.

Giving an established Cork property agency a clearer digital front door for sellers, landlords, buyers and managed-property customers.

ClientRedfords Properties

LocationCork, Ireland

ScopeUX · UI · WordPress · Lead journeys

Established2008

redfordsproperties.com

01 · Context

Property expertise needed a clearer digital front door.

Redfords combines sales, lettings, valuations and property management across Cork. The website had to serve several audiences without turning into a crowded property portal.

With more than two decades of property experience behind the business and Redfords established in 2008, trust was already there offline. The opportunity was to make that experience easier to understand online.

The redesign focuses the website on what Redfords controls best: expertise, local knowledge, valuation enquiries, property-management support and clear routes into live listings.

02 · The brief

Trust first. Property second. Action always clear.

Clarify the offer

Separate sales, lettings, valuations and management without creating four disconnected websites.

Generate enquiries

Make valuation and contact routes visible enough to become genuine business tools.

Use listing platforms well

Let specialist property platforms handle live inventory while the main site owns the brand and relationship.

Support managed properties

Give tenants and landlords a practical route for repairs and ongoing management communication.

03 · Brand & structure

Professional without becoming corporate wallpaper.

Redfords Properties homepage service presentation

HomepageTrust + services

Redfords Properties contact page preview

ContactLead capture

04 · Information architecture

One site. Several property journeys.

The structure recognises that a landlord, seller, buyer and tenant arrive with different goals. Instead of forcing them through the same path, each journey is given a clear next action.

Sellers need confidence

Local expertise, presentation and a free valuation route support the decision to instruct the agency.

Landlords need reassurance

Tenant vetting, rent collection, maintenance coordination and communication are surfaced as practical benefits.

Buyers need inventory

Listings route into established property platforms rather than recreating a weaker duplicate database.

Tenants need support

The Repair Hub gives managed-property customers a specific route for maintenance requests.

05 · Core services

Four clear reasons to contact Redfords.

Lettings

Property advertising, tenant selection and a clearer route for landlords preparing to let.

Property Sales

Valuation, presentation and marketing support for Cork property sellers.

Free Valuations

A dedicated lead journey for owners who want to understand rental or sales potential.

Property Management

Rent collection, tenant relations, maintenance coordination and ongoing support.

06 · Practical tools

The useful parts matter as much as the marketing.

Repair HubManaged-property support

Redfords Properties Daft listings preview

Live listingsDaft

Brand website where it matters. Specialist platforms where they are stronger.

The main site is built around Redfords' expertise, service and enquiry journeys. Active property inventory can remain on established property platforms, while the Repair Hub handles a completely different post-letting need. That separation keeps the website focused without hiding practical functionality.

07 · Lead journeys

Every audience gets a clear next move.

01Thinking of selling?Move toward a sales valuation rather than searching through generic company information.

02Thinking of letting?Understand the lettings and management offer, then request a rental valuation.

03Looking to buy?Move directly into active listings on the property platforms already used by buyers.

04Need a repair?Use a dedicated maintenance request route rather than a general sales enquiry form.

A property website built around relationships, not inventory alone.

The finished structure gives Redfords a clearer role online. It communicates the experience behind the agency, explains the core service areas and provides more purposeful routes for valuations, listings, contact and property-management support.

It also avoids a common trap in estate-agency websites. Instead of trying to compete with dedicated listing platforms at their own job, the website focuses on why somebody should choose Redfords in the first place.

01Clearer separation of sales, lettings, valuation and management journeys.

02Free valuation positioned as a primary lead-generation action.

03Live property discovery connected to established listing platforms.

04Repair Hub integrated as a practical management-service touchpoint.

See the finished website.

Visit Redfords ↗

Back to selected work

Four projects · Four different systems

More than
one style.

View all work ↗

RedfordsProperties.